Yorkdale Campaign 2009 – 2007
Yorkdale is one of North America’s most successful retail shopping centres. As the centre expands, many new premium retailers have joined their list of over 250 stores, including Tiffany’s, Crate and Barrel, Michael Kors, and Coach, among others. The goal of Yorkdale’s marketing efforts is to emphasize its position as the fashion destination among the region’s shopping centres as well as highlight some of its more well-known and luxurious brands and offerings. This is achieved through purity and refinement, resulting in a sense of confidence and authenticity.
+ STEP Inside Design (July/August 2008)
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