The Aritzia Bag

Aritzia, a growing fashion retail chain, maintains a boutique-like attitude with each store designed differently. Its marketing emphasis is not so much on selling clothes as connecting young women to the energy of the culture. The packaging for Aritzia captures this attitude by using imagery as art, not for commercial purposes. The use of dominant art photography is intriguing and emotional. 
Photography by Kanako Sasaki, Ryan McGinley and Yyellowbird 

Recognition, 2008–2007

+ Applied Arts, Design and Advertising Awards Annual

+ The Chicago Athenaeum Good Design Awards
+ STEP Inside Design
+ Communication Arts, Design Annual

+ HOW Books, Women of Design